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Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV By Michael Curtin,

  • Title: Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV
  • Author: Michael Curtin
  • ISBN: 9780520251342
  • Page: 336
  • Format: Paperback
  • In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements,In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include viewers than in the United States and Europe combined He draws on in depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood s century long hegemony.Playing to the World s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
    Playing to the World s Biggest Audience The Globalization of Chinese Film and TV In this provocative analysis of screen industries in China Hong Kong Taiwan and Singapore Michael Curtin delineates the globalizing pressures and opportunities that since the s have dramatical

    One thought on “Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV”

    1. If you re reading this book, you re probably reading it for class Or not For you, you re getting the benefit of the doubt Honestly, it s better than other media books that I ve read I ve only read one though, so this statement is pretty much void now , but it s not technically fascinating It does its job, and you ll learn about the globalizations of Chinese film and tv, as promised Some sections are a little messy in organization though, but, you know, fitting a history of Chinese globalization [...]

    2. I m much interested in Curtin s concept of media capitals than the Global Chinese media industries, so I was a bit bored in some sections However, Curtin does have an engaging writing style and this book is not heavy on theory so it should be relatively accessible to a general audience I do wish there had been of an attempt to incorporate media capitals throughout the book, instead of mostly leaving the discussion for the intro and conclusion.

    3. As someone who lived in China for seven years, this book was quite informative Especially the parts about Taiwan and Singapore However, I wonder if most of it is common knowledge among those Chinese familiar with the entertainment industry.

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