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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises By Judy Graham,

  • Title: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
  • Author: Judy Graham
  • ISBN: 9780136027164
  • Page: 333
  • Format: Paperback
  • This concise paperback includes thirty five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they re applied in the real world The Importance of Customer Centricity Customer Perception Customer Learning and Memory Customer Motivation and Personality Segmenting, Targ This concise paperback includes thirty five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they re applied in the real world The Importance of Customer Centricity Customer Perception Customer Learning and Memory Customer Motivation and Personality Segmenting, Targeting, and Positioning Reference Group Influence and Diffusion of Innovation Customer Attitudes Marketing Communication and Attitude Change Customer Decision Making Qualitative and Interpretive Consumer Research Cultural and Subcultural Influences Critical Thinking in Consumer Behavior Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
    Critical Thinking in Consumer Behavior Cases and Experiential Exercises This concise paperback includes thirty five cases and activities each reviewed by a respected practitioner in the field focusing specifically on consumer behavior concepts and illustrating how they

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