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Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM] By Avinash Kaushik,

  • Title: Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
  • Author: Avinash Kaushik
  • ISBN: 9780470529393
  • Page: 170
  • Format: Paperback
  • Adeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measAdeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers The book will help your organization become data driven while you become a super analysis ninja Note CD ROM DVD and other supplementary materials are not included as part of eBook file.
    Web Analytics The Art of Online Accountability Science of Customer Centricity With CDROM Adeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik Web Analytics presents a new framework that will permanently change how yo

    One thought on “Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]”

    1. This book essentially taught me that everything I thought I knew about web analytics was either wrong, incomplete or skewed and really shed new light on me on how to analyze web data I can honestly say that 95% of what I know now with regards to web analytics has come from this book I love Avniash s focus on actionable insights and he explains everything in a way that makes it easy for you to implement With good writing, good visuals and easy to follow instructions, this is a must read for anyon [...]

    2. Lots of good information, but there are no descriptions for any software or how to get the reports seen in the book I am trying to recreate these reports using Google Analytics, Coremetrics and Omniture It seems that most of the reports are the standard reports out of Google Analytics, but I am having a difficult time recreating some of these with other software.I think this was a great book, but I have a few things I disagree with Page 85, he says if he could only have one report, it would be O [...]

    3. Best Book on Web Analytics The most comprehensive and the most cited book on Web Analytics I found this book to be a good companion for my Master Certification in Web Analytics at Market Motive with Avinash Kaushik This book has everything that is there in his blog Occam s Razor but the book is organized and structured for anyone new to Web Analytics to get a feel of the responsibility involved What is not covered in the book is Avinash s framework on measuring the performance of your analytics [...]

    4. Avinash is brilliant I read it, re read it, and re read it to absorb everything that the man has to say Implementing just bits of pieces of this book on various online assets worked wonders for me Segmentation, and sticking to a critical few helped me set my priorities right Moreover, the book talks in length about things like data reconciliation, defining core matrices, and has wealth of other information that narrows down the focus I have highlighted about 100 different things in this book and [...]

    5. It took me than 1 month to read this book Every page is filled with tons of knowledge Though written on web analytics, it is the book which clears the basics of data analytics After this book, you may experience the change in perspective to view the data draw insights I loved this book You will too.

    6. I ve always wanted to learn about web analytics But everything I read was either too simple or too advanced this book was simply great because it explained the ideas behind the strategies, not only a step by step approach.

    7. Warto ciowa ksi ka i atwo przyswajalna wiedza, kt rej jedynym mankamentem jest to, e wraz z up ywem lat stopniowo traci sw j potencja z racji przedawnienia si pewnych, zawartych w niej informacji.

    8. Although published in 2010, this book remains highly relevant for crafting your analytics strategy What to measure, why to measure it, and how to present it Recommended for anyone doing web analytics.

    9. crit par AvinashKaushik, l un des gourous du Web Analytics, Web Analytics 2.0 est un excellent livre qui passe en revue les meilleures techniques et m thodes avanc es de ce domaine du Web Analytics et de la mesure des performances des sites web.Il ne s agit pas d un guide pour Google Analytics, ni d un quelconque autre outil d analyse de trafic, comme il ne s agit pas non plus d un guide pour ceux qui font leurs premiers pas avec la mesure et l analyse des sites web, c est un livre destin aux ex [...]

    10. A must read for anyone in the digital marketing field This book taught me a lot as I am new to the field so my review is based on being an amateur.This book lays the foundation of understanding the prospect of customers and e commerce not only on the web but also on mobile, social and offline Avinash has an interesting way of making you understand what is analytics and what techniques and steps that you should take in order to become an analytics ninja You don t need to be technically sound to u [...]

    11. Avinash knows his stuff, that s for sure While at times I found myself skimming sections mainly in the e commerce section, as I work on content sites his insights were pretty solid If you ve dabbled in Analytics, especially his favorite from Google, then you probably already know a bit of what he s talking about in this book Maybe even most of what he s saying Despite that, Avinash does help focus one s lens on what is important for your business and your analytics Insistence on core metrics, in [...]

    12. Whether you re new to web analytics or you ve been in the industry for some time but are looking to expand your horizons, you can t go wrong with this book This book starts by educating people on how the old ways of assessing success on the web are inadequate and dives right in to how you can quickly obtain actionable insights with some web analysis Later on, it touches on emerging concepts form which even some seasoned analysts will benefit, such as assessing your competition, attributing succe [...]

    13. A solid introductory text to website analytics A good blend of theory with tactics over a wide range of example websites and scenarios I already knew the basics of web analytics and still walked away with some good nuggets My only major issue with the book was the mobile chapter was weak which may have been partially due to the lack of sophisticated tools at the time writing Unfortunately the whole chapter seemed rushed and crammed in to seem relevant That said, even mobile PMs can apply a fair [...]

    14. To be up front, I didn t read this entire book I was going to, but it was too technical I had purchased it to learn Google Analytics on my own, but I ended up reading it as part of an analytics MOOC The class coupled parts of this book with materials from Google s how to guides on their website I found the Google materials and other articles to be helpful overall I was coming to GA as a communications person looking for insights, not as a programmer developer looking to implement the system on [...]

    15. I can t say I ever would have expected or believe possible that I would read a book with a title like this and be glued to it Nor would I expect to have found it to be one of the best books of the year.But that is exactly what happened on both counts.Now, it so happens that the agency I m at is struggling to fill a measurement gap in our offering So take my recommendation with a small grain of salt But I can say without question that you can hand this book to someone at just about any level novi [...]

    16. This book is an essential to any social media marketer s library Not only will it help you discover which metrics matter to your executives the HiPPOs , it will help you decide which ones may or may not work for your company This is of a textbook style type of book, so it s better to refer to it as needed than consuming it from beginning to end as you would a novel It s great for reference and to search topics as you go along in your career It gives an excellent framework to apply to all web in [...]

    17. It gives a good introduction to web analytics It gave me a general view and second hand experience of web analytics It guided me to start to do web analytics The data analysis it talked about in the book is nice and simple from both business and statistics point of view I learned a lot from this book It can be better if it is interesting to read.

    18. I read this for work and at over 400 pages it s not a page turner by any means, but was surprisingly engaging and easy to read considering it s a book about web analytics I haven t read Kaushik s previous book so I have nothing to compare this to but I found Web Analytics 2.0 to provide a solid overview of analytics for the novice and was full of insights that I will come back to again.

    19. Excellent survey of Web Analytics I love Avinash s crusade on meaningful data and using data to actually make actionable changes In addition to discussing all aspects of Web Analytics, he describes the political side of helping your organization embrace web data driven decisions My only critiques are he doesn t go into enough depth on VOC is too repetitive on some topics.

    20. An excellent introduction to the current web analytics toolset I highly recommend it.Web analytics have come a long way from the first baby steps back in the late 1990s and this book by Avinash Kaushik is a thorough introduction to the current state of the art A must read for marketing and business people, user experience designers and web site architects.

    21. This book is a little too long I think if it took a narrower focus, it would have been easier to read It started to drag, maybe folks who are less experienced than I would appreciate it but since it was aimed at busy professionals, I think the book itself should have been leaner.

    22. Required reading for anyone seeking to quantifiably deliver value online One for marketers, analysts, analytics boffins, testers, designers, developers and researchers Filled with applicable examples, relevant instances and in depth investigations A meaty, worthy analytics bible.

    23. A must read for anybody who wishes to join web analytics Avinash shares much than technical aspects of the trade and that what makes this book a treasure Avinash also provides you super logic and reasoning behind every suggestion of his.

    24. I read about the first 3rd of the book, to about the point where it was no longer relevant for me A good primer on web analytics and I learned a ton Definitely recommend for those that work in the web.

    25. Fantastic book As I was reading it, I noticed a drop in a site s traffic Using Kaushik s techniques and logic, I was able to figure out the cause He hammers home technique and fundamentals and makes it very easy to begin to explore site data.

    26. A great reference book, filled with insightful tips Great way to look at the data Lots of common metrics explained Author gives lots of direction on what different kinds of websites should be looking at Even covers how to track social media campaigns.

    27. Deep, evergreen advice on web analytics This book is grounded in the trenches and is full of practical advice and reality Works well to read all the way through and to dip into for specific topics.

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