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Cradle to Cradle: Remaking the Way We Make Things By William McDonough Michael Braungart,

  • Title: Cradle to Cradle: Remaking the Way We Make Things
  • Author: William McDonough Michael Braungart
  • ISBN: 9780865475878
  • Page: 353
  • Format: Paperback
  • Reduce, reuse, recycle, urge environmentalists in other words, do with less in order to minimize damage But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one way, cradle to grave manufacturing model, dating to the Industrial Revolution, that creates such fantastic Reduce, reuse, recycle, urge environmentalists in other words, do with less in order to minimize damage But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one way, cradle to grave manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place Why not challenge the belief that human industry must damage the natural world In fact, why not take nature itself as our model for making things A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.Waste equals food.Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new They can be conceived as biological nutrients that will easily reenter the water or soil without depositing synthetic materials and toxins Or they can be technical nutrients that will continually circulate as pure and valuable materials within closed loop industrial cycles, rather than being recycled really, downcycled into low grade materials and uses Drawing on their experience in re designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco effectiveness into practice, and show how anyone involved with making anything can begin to do as well William McDonough is an architect and the founding principal of William McDonough Partners, Architecture and Community Design, based in Charlottesville, Virginia From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia In 1999 Time magazine recognized him as a Hero for the Planet, stating that his utopianism is grounded in a unified philosophy that in demonstrable and practical ways is changing the design of the world In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by the United States.Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency EPEA in Hamburg, Germany Prior to starting EPEA, he was the director of the chemistry section for Greenpeace Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management Dr Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W Alton Jones Foundation, and other organizations.In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago.
    Cradle to Cradle Remaking the Way We Make Things Reduce reuse recycle urge environmentalists in other words do with less in order to minimize damage But as architect William McDonough and chemist Michael Braungart point out in this provocative

    One thought on “Cradle to Cradle: Remaking the Way We Make Things”

    1. Three stars doesn t quite do justice to this book Its ideas merit five stars, but the text sags a bit and tends to repeat itself a lot, thereby losing some power What the text lacks in eloquence, however, it makes up for in tactility I couldn t stop petting this book Its synthetic paper pages felt so resilient and smooth and sleek The authors chose to make a recyclable, treeless book from from plastic resins and inorganic fillers It is waterproof and with a certain treatment its pages can be wip [...]

    2. The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being less bad.Here s an example of what on Earth that could possibly mean In making paper, you have two options 1 You can cut down a tree to make clean, high quality paper, but on a large scale this involves massive deforestation and the annihilation of ecosystems 2 You can recycle old paper However, paper fibers get shorter and sh [...]

    3. TL DR Defines an obvious problem and then offers no realistic solution to address it.I enjoyed the first half of this book, which was a staggering indictment of the industrialized consumer economy The authors then offer a manifesto for reshaping it so that growth could be positive For example, if cars cleaned the air instead of polluting it, we would see cars as a positive outcome, not something to lament Despite the authors working in this field for decades, there weren t a lot of case studies [...]

    4. Did you know that before the Industrial Revolution, everyone grew their own food That it was only during the Industrial Revolution that factory workers no longer had enough time to farm and were forced to move to the city and depend on others for it That banks and stock markets and what have you all came into existence only during the Industrial Revolution, to support the new born Capitalist Machine Oh, how na ve you were to think non agrarian middle classes and banks were around for millennia b [...]

    5. Everyone on the planet should read this book The authors, one a chemist, and the other an architect, have thought deeply about what green truly means in terms of the environment than anybody else What they say will surprise you They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them down to a lower use like recycling paper Instead, they argue for designing products from the ground up that don t [...]

    6. Be like ants and cherry trees I just saved you the trouble of reading this repetitive bore.Other than that, be prepared for rhetorical questions basically the same one using a different example or with slight variations in phrasing What would have happened, we sometimes wonder, if the Industrial Revolution had taken place in societies that emphasize the community over the individual, and where people believed not in a cradle to grave life cycle but in reincarnation Seriously, I just saved you 1 [...]

    7. Pretty much as advertised a screed in a good way against the normal cradle to grave paradigm of consumerism and short sighted product design For instance Isn t it funny that in, say, apple juice boxes, the product inside has a shorter shelf life than the packaging Why would the packaging be durable than its product Wouldn t it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate Cradle to Cradle is also [...]

    8. Cradle to Cradle is a essentially book of questions, and a calling for people to not only re think the way we make things, but to re think the way we perceive ourselves as pitted against the natural world, rather than working with the natural world The age old paradigm of conquering nature and bend or in many cases break it to fit our needs is outmoded,short sighted, and, in fact, harmful not only to humans but the entire natural system The concept of Cradle to Cradle replaces the concept of Cra [...]

    9. This is an excellent and inspiring account of flourishing, ecologically minded design At the core of the book is a paradigm shift from eco efficient design that focuses on simply using less materials that is, being less bad to instead eco effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world Thus, instead of designing products that are destined eventually for the landfill, McD [...]

    10. The authors tell an encouraging and interesting story about our approach to product development and use today One where the product lifecycle is from cradle to grave a product is made and when it dies it goes away They give lots of good examples of a why that is a bad thing and b how we can do it better by opting for a cradle to cradle mentality.What I liked most about this book was how they peeled apart the subtle metaphors that strongly affect our outlook today for products Things like throwin [...]

    11. Sweet and sour on this book Sweet Is a nice philosophic groundwork for re thinking our relationship to the earth, to manufacturing, to design Broad and all encompassing Some potent ideas about how processes and materials work can or don t work in an ecologically sensible way Tying things back to simple logic is a consistent method that is effective here printed on synthetic paper, a wonderful demonstration of the book s argument a quote from Hildegard von Bingen, for god s sakes Sour Would have [...]

    12. I m not sure what to think of this book It s kind of like the antithesis of An Inconvenient Truth Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, Cradle to Cradle suggests that everything you currently do for the environment is not good enough The authors attack all recycling as downcycling and criticize most energy conscious building models But they don t offer clear alternatives or helpful advice for finding products that follow their c [...]

    13. I learned so much from this book Production and consumerism wasn t really a part of environmentalism that I was overly interested in before this book I thought it was important But I also or less thought it was a lost cause That we would need huge technological advances before we could make any changes Apparently, I ve just been reading the wrong books.I would say though that it needs a different introduction It works just fine for the first two chapters of the book where we discuss mostly doom [...]

    14. A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create.The authors vision for a future of abundance challenges the long established paradigm of environmentalist thought, conservation They argue that the focus on conservation and efficiency is misguided, because under that paradigm we are still using damaging techonologies, only less of them Instead we should be striving for what they cal [...]

    15. A lot of environmental books movies leave me feeling hopeless and terrified a la McKibben s Eaarth Making a Life on a Tough New Planet, the movie The Future of Food, etc but this book provided a high level overview of how to implement the necessary infrastructural changes to allow society to proceed in a sustainable, non destructive way.It deals with the topics of how goods are manufactured both from the perspective of how we expect them to be made a cradle to grave mentality, if they even last [...]

    16. One of Cambridge Sustainability s Top 50 Books for Sustainability, as voted for by our alumni network of over 3,000 senior leaders from around the world To find out , click here.Cradle to Cradle begins where eco efficiency ends Eco efficiency, according to McDonough and Braungart, is just about making a bad system a little less bad Eco effectiveness, on the other hand, is about redesigning products and services to make them good bigger and better in a way that replenishes, restores and nourishes [...]

    17. McDonough and Braungart demonstrate that design may be the key element in a un sustainable product s lifecycle They show that products can be designed that are fully bio integratable including natural breakdown and absorption processes , where all the parts are fully reusable and that beautiful, functional and affordable, too.They stress a triple win philosophy Cradle to Cradle cycle success means ecological harmony, social equity and economic profitability All products need to score well in all [...]

    18. This book is really very interesting and clear Three years ago I attended a lecture by one of the authors, and I found this upcycling idea really brilliant and reading the book only confirmed my original idea I share only slightly less their optimistic view, but still, I m a bit too cynical by nature.Veramente molto interessante e chiaro questo libro Tre anni fa avevo assistito ad una conferenza di uno degli autori e avevo trovato questa idea dell upcycling veramente geniale e leggere il libro n [...]

    19. It was not the easiest read I probably waded through than half The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution Revolutionary and a long ways off from being implemented, but necessary seeds of thought to plant for our future.

    20. I highly recommend this read It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models.

    21. Depressing as hell, though simultaneously inspiring Either way, it sure gets you thinking.It would be a wonderful world indeed if everything we made was designed and manufactured to be reused and repurposed, as the authors recommend Unfortunately, the capitalist paradigm under which we live actively discourages eco effective design practices.

    22. An optimistic book rethinking the basic process of making things to benefit environment AND economic growth, not just another admonition to use less, sacrifice and restrict.

    23. This book was pretty shitty I wouldn t recommend it unless you ve lived under a rock for the first 20 years of your life.

    24. What if manufacturers strived to design products that weren t simply less bad , but were actually good for the environment This is the rhetorical question that the book asks over and over in many forms Many of the ideas and the intent of the book are 5 star worthy the writing and rhetoric, however, are not.I thought key flaw in this book was naivet the authors were simply overly idealistic Asking questions like Imagine how useful it would be if industry had a way to recover that copper instead o [...]

    25. Yes, I think this is an important book Watch Afval voedsel deel 1 2 and see the clout it is having C2C and leasing provide images of how industry may be sustainable Unilever s biodegradable packaging becomes a seed bomb when chucked wonderful I role my own cigarettes, using equally degradable filter tips Imagine the place you live without cigarette buds nor plastic bags Opportunities indeed But no, I hardly think this is the definitive answer The superficial, anecdotal and naive storytelling mus [...]

    26. I give it a 5 for the concept, a bit less for way he sells it The message here is that strategies like recycling, consuming less and so on just mean we destroy ourselves and our world slowly In fact he calls them insidious because they mask the problem and prevent us from taking the bold steps that are really needed reinventing products so they are actually beneficial to make and use, and can be fed back into future biological or technological production processes indefinitely hence the title.T [...]

    27. It took me a little while to really get what this book was about Once I realized it was about how we make things rather than how we can responsibly consume them well, ok, primarily about I enjoyed it a great deal .McDonough and Braungart draw on years of experience as designers, chemists, and generally eco minded sorts to present a really compelling argument as to why the way we currently make things is 1 not sustainable and 2 in basically every way bad for us and the environment The book is sob [...]

    28. A great topic, but not the best presentation Other books may cover this topic better such as Slow Death By Rubber Duck maybe.A lot of important information in here Even recycled materials can create hazardous dust phthalates with normal use The authors have a very clear concept of how to create products that can be broken down into restructurable components, but the key is in being able to easily separate manufactured and natural ingredients There are some great examples of how green building de [...]

    29. Pie in the sky book on sustainability good read and presents important concepts, but the authors are completely uncritical of their case studies and present a flimsy roadmap of how to make their vision a reality.To concept of cradle to cradle certainly is appealing, but the author s own attempt to implement this concept through the very unique construction of the book is unconvincing Sure, this book can be probably be truly recycled or even up cycled , but if I were to throw this book away, how [...]

    30. I guess this is as good of an environmental design book as you can get if you are working within the model of capitalism I dislike the authors disregard for government regulation, because ideas are great but money and laws are what make companies change Putting a green roof on an automobile manufacturer is certainly better than no green roof, but without questioning the consumer system that creates millions of cars each year, the environment isn t seeing much of a net benefit.Technotopia can be [...]

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