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The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite By Michael Port Elizabeth Marshall,

  • Title: The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
  • Author: Michael Port Elizabeth Marshall
  • ISBN: 9780470237908
  • Page: 387
  • Format: Hardcover
  • Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect Why It Pays Big to Take Typical Sales Advice and Do the Opposite Find an entirely sound approach to building better client relationships and closing sales by doing the exact opposite that conventional sales advicTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect Why It Pays Big to Take Typical Sales Advice and Do the Opposite Find an entirely sound approach to building better client relationships and closing sales by doing the exact opposite that conventional sales advice dictates Re examine the most well worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close sales today.
    The Contrarian Effect Why It Pays Big to Take Typical Sales Advice and Do the Opposite Take the traditional sales model which is outdated and needs a serious makeover and turn it on its head by applying the advice in The Contrarian Effect Why It Pays Big to Take Typical Sales Advice a

    One thought on “The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite”

    1. Michael Port and Elizabeth Marshall team up to share insights into typical sales tactics and they skillfully illustrate why the old school ways are not necessarily the best approach The typical old sales tactics we re all familiar with no longer work Cold calling gets you nowhere, door to door selling is a nonstarter, and today s consumers are too savvy for most traditional scripts and closing techniques New technology and instant communication have put customers firmly in control of the sales p [...]

    2. The Contrarian Effect is a fast read that is enjoyable, entertaining, and informative The main premise is to respect rather than try to manipulate the customer Key ideas include Build relationships and make connections with the right customers Make relevant and timely offers that provide value Create trustThis book also includes apt examples of companies who have been successful using this approach.So why do I like this book and not love it While it has great concepts that are relevant it has ve [...]

    3. I consider this almost of a business ethics philosophy book than anything else It s basically about being honest, working for your client s best interest to meet both your and their needs I liked the author s style and integrity I ve worked almost exclusively for dysfunctional and unethical businesses and institutions and nice to see someone understands some pretty obvious lessons Makes me realize how much of a contrarian I have always been.

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