[À Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers || ☆ PDF Read by ✓ Lisa Johnson Cheri Hanson]

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers By Lisa Johnson Cheri Hanson,

  • Title: Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
  • Author: Lisa Johnson Cheri Hanson
  • ISBN: 9780743277501
  • Page: 142
  • Format: Hardcover
  • Today s 18 to 40 year olds make for a notoriously elusive group of consumers they re savvy, sophisticated, and particular They re all but immune to traditional advertising and have an instinctive sense of quality and fair pricing Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave At the same time, these consumersToday s 18 to 40 year olds make for a notoriously elusive group of consumers they re savvy, sophisticated, and particular They re all but immune to traditional advertising and have an instinctive sense of quality and fair pricing Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave At the same time, these consumers are spending money like it s going out of style Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential Generation Y has buying power than any previous generation of teens and twentysomethings But how to win their attention and loyalty In Mind Your X s and Y s, Lisa Johnson proves that the buying habits of 18 to 40 year olds can be anticipated Johnson, coauthor of Don t Think Pink and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation Based on her own and others groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings for adventure, for high concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact M ind Your X s and Y s equips anyone who wants to reach these consumers brand managers and their advertising, online, creative, packaging, events, and promotions teams small business owners and their marketing staff advertising agencies and specialists with the know how to transform market research into profitable strategies.Members of Generations X and Y are the most coveted and hard to reach consumers in the marketplace Mind Your X s and Y s is a master class in how to create compelling brands for this Connected Generation.
    Mind Your X s and Y s Satisfying the Cravings of a New Generation of Consumers Today s to year olds make for a notoriously elusive group of consumers they re savvy sophisticated and particular They re all but immune to traditional advertising and have an instinctive sens

    One thought on “Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers”

    1. Very good insight into the cravings of the age 18 40 Gen X and Gen Y market Still highly relevant despite the fact that it came out in 2006 If this is a market that is important to you, check out the author s podcast and blog.

    2. A very descent treatment of what Generation Xers and Yers are currently thinking and where their values lay That said, the relevance of this book will be decrease steadily over the next 5 years, but for the moment it s relevant and pretty well put together.

    3. Okay, I will never, ever finish reading this book Mostly because I feel like some of this author s observations are off track for marketing to next gen, but also because it is required reading for work Ugh, no thanks.

    4. I m reading this for work purposes, but if you re in any kind of marketing, it s really fascinating stuff.

    5. Read NOV 2006Good book to describe how technology and culture are shaping the expectations and demands of everyone boomers and x ers male and female.

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