[MOBI] ↠ Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising | BY Ò Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising By Ryan Holiday,

  • Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Author: Ryan Holiday
  • ISBN: 9781591847380
  • Page: 400
  • Format: Paperback
  • A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven t spent a dime on traditional marketing No press releases, no TV commercials, no billboards Instead, they rely on a new strategy growth hacking to reach many people despite modest marketing budgets Growth hackers have thrown out thA Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven t spent a dime on traditional marketing No press releases, no TV commercials, no billboards Instead, they rely on a new strategy growth hacking to reach many people despite modest marketing budgets Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable They believe that products and businesses should be modified repeatedly until they re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers Whether you work for a tiny start up or a Fortune 500 giant, if you re responsible for building awareness and buzz for a product or service, this is your road map.
    Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising A Primer on the Future of PR Marketing and AdvertisingA new generation of megabrands like Facebook Dropbox Airbnb and Twitter haven t spent a dime on traditional marketing No press releases no TV

    One thought on “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising”

    1. Though I found the Ryan Holiday s Growth Hacker thought provoking and had several good ideas in it, I also found it frustrating.My point of frustration may not really be Mr Holiday fault, but just the same it was my main point of contention with the book I have spent my career with multiple Business to Business B2B product companies In most of these companies the product was complicated and had many parts and aspects to it including software and hardware components.Though clearly there are sever [...]

    2. This book came off as a collection of self promotional blog posts About 1 3 of the book is spent trying to justify its own existence by talking up how you can forget everything you knew about traditional marketing Where traditional marketing seems to consist mainly of running billboard or TV spots with expensive celebrities The book s narrow minded view of marketing really discredits what non growth hackers actually do, while nebulously outlining what growth hackers actually do A positive here i [...]

    3. I figured I d read the cannon on Holiday so this was next If you don t know what growth hacking means, this is a good intro But if you do, this is a waste of time.

    4. Fantasy overview of what Growth hacking is, and how to apply it to your company Dives into quick examples of how some of the top companies today applied growth hacker marketing tactics to their business.Points from the book 1 Growth HackingMarketing isn t something you do at the end of a product, it s intertwined in all aspects of the creative process design, engineering, business strategy The days of taking the hollywood approach to marketing launching event, billboards, super bowl ad is over, [...]

    5. As a blogger and early Digg superuser I ve had a ringside seat to many growth hacking campaigns and I ve even done a bit of growth hacking myself but the problem with growth hacking is there are countless hacks and a myriad of strategies but little has ever been done to connect the dots Some books have enumerated some of these strategies and others have focused on individual pieces of the growth puzzle but each makes growth hacking appear chaotic and disorganized The truth is that growth hackers [...]

    6. Ch a bao gi c c i g v growth hacking c m c d nghe v nh n th y t n y r t nhi u l n v mu n t m hi u t l u Ch bi t growth hacking l c i g li n quan n startup Xong t nh c th y cu n n y b a b t m t l i li n quan t i marketing n n c th Cu n n y vi t d hi u v l m t s kh i u t t v i ng i m i l m quen nh m nh.T c gi nh c nhi u l n trong cu n s ch r ng y kh ng ph i cu n s ch d y c ch l m m l cu n s ch thay i mindset c a nh ng ng i l m marketing truy n th ng Mindset m cu n s ch nh c t i ch nh l growth hack [...]

    7. It s gotten to the point where I simply do not miss a word Ryan Holiday writes whether it s a Tweet, a blog post, or certainly a new book I would have never expected his latest a brief, cheap 2.99 , e book only work to be such a game changerif not a life changer Before reading this, I didn t know the term growth hacker, but now I can t imagine ever doing business without it I suppose I d always innately knew I needed growth hacking within the marketing for my own novels, but this is the first bo [...]

    8. A very short but useful book about new marketing rules, about sunset advertising on television and new ways of business promotion , I read this book on Scribd by Readlax Chrome Extension

    9. Must read position for traditional marketers and good compulsory read for start up related people The book presents the foundation, philosophy and key principles of growth hacking the new way of attracting and maintaining clients in the long run Few actionable tips, some great case studies If you re looking for a book, which will tell you what to do, it s not the one But if you re looking for a book, which will tell you how you should be thinking about marketing your product go, run to the close [...]

    10. I m sure this book was valuable in 2013 It was a little too basic for me in 2017 Yep, data driven is essential But, let s come up with some amazing strategies for how to build off just calling out data as important.

    11. O autor formado em marketing e trabalha nessa rea h anos, e ent o ele se depara com empresas digitais, mais precisamente startups, em que ele percebe que o que se sabe sobre marketing n o se aplica ao DropBox, Instagram, Pinterest, entre outros.O que o impressionou que nenhuma das startups tinham o conceito de marketing tradicional, pelo menos e nem dinheiro Sob o ponto de vista dele, as startups recriaram o marketing, que ele e outros autores chamam de growth hacking, por meio de a es que torna [...]

    12. Concepts and ideas used to define the Growth Hacker Marketing in this book are just a mixture of well known approaches as Inbound Marketing and Integrated Marketing Contemporary Mkt has rapidly and profoundly evolved since the rise of technology It s absolutely not foolish as it was described in this book.

    13. This books packs a real punch in 56 pages It gives you everything you need to know to adopt a growth hacking mindset, which is the way marketing will be done exclusively in the future.

    14. A nice introduction about growth hackers The book is stuffed with numerous tactics used by top companies for the marketing, which obviously I loved Who should read this book If you want to know about growth hacking or you are just someone who wants to read about marketing.

    15. Wake Up, AdvertisingA review of Growth Hacker MarketingAlthough the slogan Advertising is Dead has been proclaimed again and again by iconoclasts and innovators around the world since the beginning of the millennium, it might not be entirely true especially in this country Indonesia where big companies are still taking advantage of oblivious citizens who are mostly still residing in rural areas away from civilisation and high speed internet connection To say advertising is dying is accurate I, [...]

    16. A growth hacker is a software or computer engineer leading another team of engineers for the purpose of marketing The concept of a growth hacker and the point of Ryan s book is that coding and technical chops are now an essential part of being a great marketer from Andrew Chen who is referenced in the book This was an alarming proposition for author Ryan Holiday as he is no engineer but is rather the VP of marketing of a large corporation in addition to marketing for other well known clients and [...]

    17. As someone who used to be in social media and who likes to stay current on the latest trends, applying them to my own current and future projects, I am always on the lookout for great, inspiring business books Enter Ryan Holiday s new book.Growth Hacker Marketing details Holiday s strategies for hacking business growth during the creative production process and ways innovative companies start ups have combined PR, Marketing and Advertising Giving case studies presented in fact filled conversatio [...]

    18. Overall, a good inspirational book with some cool examples of how to grow a business outside of conventional marketing and advertising channels.What s interesting to me is that growth hacking is really just direct marketing with a different name At least that s what it seems like to me.Things like measuring conversion rates and RFM have been in the direct marketer s toolbox for decades.One thing that bugged me a little bit is a spot where Holiday uses conversion rate percentage of prospects who [...]

    19. Absolutely fascinating read Advances in technology allow a message to spread like wildfire in this day and age Ironically though, consumers are bombarded by so much noise that they either become desensitized to marketing efforts or fail to act on them So how do you reach that elusive audience Spend money promoting the product and hope the efforts stick somewhere, anywhere, even if it s somewhat later down the road Not any Now, you hire a growth hacker, an individual who thinks outside the box w [...]

    20. Mind Blown.Everything you think you know about how to build a product offering, get it out to market, grow your branding and promote it for success will need to be reworked Ryan Holiday dives into both the tech and entrepreneurial world, businesses that have adopted a grassroots method of using data to determine how they market their products, constantly work to improve their offering based on what their users say they want and how they use your product service to change the way marketing opera [...]

    21. This is a great book if you ve worked in traditional marketing advertising, and would like a perspective change However, if you ve worked in the technology industry, a lot of the strategies outlined won t be new.Ryan does a great job of reiterating that marketing is about acquiring users ultimately, not over bloated, red carpet launches The difference that separates the former from the latter is a dedication to data driven product development and customer acquisition avoiding churn He also did a [...]

    22. Corporate marketers who still use traditional methods would benefit most from this book, but the examples in the book are from the start up and entrepreneurial world.He gives some good tips about Product Market Fit before creating a product write a hypothetical press release, FAQs, and a user manual with concepts, how to, and references This forces you to build the product from the customer s perspective.Good advice Our job as marketers is to simply work with what we ve got instead of working o [...]

    23. Combination of Lean Startup and Data Driven MarketingAlbeit the content is not something completely new to me, it changed my understanding and priority towards marketing The book really worth reading I bought it, however, for almost USD 10 which i think is not equal to the value and knowledge it provided to me.

    24. A fast and small introduction to the mindset of Growth Hacking It explains how startups subverted traditional marketing and created a new data driven culture focused on the customers and in generating massive and viral growth The book does not go deep in growth hacking tactics and tools, but is very good as a reference to learn about this new topic.

    25. A very important reminder is to retain and optimize existing customer even those who have looked but not yet bought A 5% increase in customer retention can lead to a 30% profitability for the company the probability of selling to an existing customer is 65 70% The book is short AND packed with a ton of great information

    26. Quick Read Direct and straight to the point, with just the right amount of story telling, facts and lessons.Would recommend this to all business owners, marketing loversI almost want to selfishly keep this book a secret.It s that good.

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