DOWNLOAD PDF æ Rating the Audience: The Business of Media - by Mark Balnaves

Rating the Audience: The Business of Media By Mark Balnaves,

  • Title: Rating the Audience: The Business of Media
  • Author: Mark Balnaves
  • ISBN: 9781849664608
  • Page: 487
  • Format: ebook
  • This is an accessible introduction to the history, machinery and impact of audience ratings It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings It will be key reading for media professionals and students.
    Rating the Audience The Business of Media This is an accessible introduction to the history machinery and impact of audience ratings It is the first comparative account demonstrating new insights into the complexity of audience participatio

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