DOWNLOAD KINDLE ↠ Beyond Social Media: How to Combine Traditional Media, Social Media, and Digital Media Efforts to Achieve Marketing Success - by Lon Safko

Beyond Social Media: How to Combine Traditional Media, Social Media, and Digital Media Efforts to Achieve Marketing Success By Lon Safko,

  • Title: Beyond Social Media: How to Combine Traditional Media, Social Media, and Digital Media Efforts to Achieve Marketing Success
  • Author: Lon Safko
  • ISBN: 9781118269763
  • Page: 102
  • Format: Hardcover
  • Beyond Social Media explains how to develop a successful, integrated, and interconnected marketing strategy using tried and true concepts from traditional marketing and media, social media, and the latest in digital media The book discusses the evolution of various marketing media where we started and how we got to where we are today After laying this foundation, the boBeyond Social Media explains how to develop a successful, integrated, and interconnected marketing strategy using tried and true concepts from traditional marketing and media, social media, and the latest in digital media The book discusses the evolution of various marketing media where we started and how we got to where we are today After laying this foundation, the book demonstrates how to utilize traditional media, social media, and digital media in a completely different, efficient and effective way to see these elements as a combined process, and not as separate entities By combining these efforts, you can achieve targeted and effective marketing results.To cement these concepts, the book combines these marketing strategies into the Five Steps to Digital Media Success These steps explainHow to look closely at your traditional marketing and determine the Cost of Customer Acquisition What the Trinity of Social Media is, why it accommodates 90% of your social media participation, and how to leverage this How to thoroughly integrate the different medias into one logical and effective marketing strategy How by performing the Cost of Customer Acquisition, you can pare down marketing campaigns with little ROI, thus identifying resources to adopt efficient marketing strategies How to implement and measure the success of your combined efforts Many other techniques and strategies
    Beyond Social Media How to Combine Traditional Media Social Media and Digital Media Efforts to Achieve Marketing Success Beyond Social Media explains how to develop a successful integrated and interconnected marketing strategy using tried and true concepts from traditional marketing and media social media and the la

    One thought on “Beyond Social Media: How to Combine Traditional Media, Social Media, and Digital Media Efforts to Achieve Marketing Success”

    Leave a Reply

    Your email address will not be published. Required fields are marked *