[EPUB] ✓ Unlimited É Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) : by Dave Kerpen Ô

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) By Dave Kerpen, Likeable Social Media Agency Digital Marketing Firm Likeable is a social first digital marketing agency located in the heart of New York City. Likeable Social Media, Third Edition How To Delight Your Mar , Likeable Social Media provides unique perspectives and practical advice for businesses that want to stand out in a crowded online space Dorie Clark , author of Stand Out and Entrepreneurial You and adjunct professor at Duke University s Fuqua School of Business Likeable Social Media How to Delight Your Sep , LIkeable Social Media helps you harness the power of word of mouth marketing to transform your business listen to your customers and prospects deliver value, excitement, and surprise and most important, learn how to truly engage your customers and help them spread the word. Likeable Social Media, Revised and Expanded Jun , Likeable Social Media cuts through the marketing jargon and technical detail to give you what you reallyneed to make sense of this rapidly changing world of digital marketing and communications SCOTT MONTY, Global Digital Communications, Ford Motor Company Likeable Social Media, Third Edition How to Mar , From one of the world s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement. Likeable Social Media How to Delight Your Customers May , Likeable Social Media helps you harness the power of The secret to successful word of mouth marketing on the social web is easy BE LIKEABLE A friend s recommendation is powerful than any advertisement.

  • Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
  • Author: Dave Kerpen
  • ISBN: 9780071762342
  • Page: 127
  • Format: Paperback
  • THE NEW YORK TIMES AND USA TODAY BESTSELLER The secret to successful word of mouth marketing on the social web is easy BE LIKEABLE.A friend s recommendation is powerful than any advertisement In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before Likeable Social Media helps you harness the power of worTHE NEW YORK TIMES AND USA TODAY BESTSELLER The secret to successful word of mouth marketing on the social web is easy BE LIKEABLE.A friend s recommendation is powerful than any advertisement In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before Likeable Social Media helps you harness the power of word of mouth marketing to transform your business Listen to your customers and prospects Deliver value, excitement, and surprise And most important, learn how to truly engage your customers and help them spread the word.Praise for Likeable Social Media Dave Kerpen s insights and clear, how to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant Jim McCann, founder of 1 800 FLOWERS and CelebrationsAlas, common sense is not so common Dave takes you on a sadly, much needed guided tour of how to be human in a digital world Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications Being human being likeable will get you far Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need Practical, specific how to advice to get people talking about you Andy Sernovitz, author of Word of Mouth Marketing How Smart Companies Get People Talking
    Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook and Other Social Networks THE NEW YORK TIMES AND USA TODAY BESTSELLER The secret to successful word of mouth marketing on the social web is easy BE LIKEABLE A friend s recommendation is powerful than any advertisement In the w

    One thought on “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)”

    1. Dave Kerpen is an expert in the field of social media and word of mouth marketing He is not someone sitting on the outside and looking in telling you how it should be done He is actually in the trenches, doing this kind of work every day He uses examples from his own business, Likeable Media, to illustrate his points.This book is about social media strategies and uses examples from many of the major social sites This book is not going to teach you how to use each of the social media sites, but i [...]

    2. I won this book from Since I don t own a business one might ask why I would be interested in winning and reading it.I must admit the title intrigued me I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen s ideas and his way with words I learned some interesting facts about marketing a business and maybe even yourself an [...]

    3. As a social media professional, I didn t get a lot of new information from this book But I did get some It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate This offers some great big picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web If you re kind of doing social media, read this to find out why [...]

    4. I ve read numerous social media books, and this one is by far the absolute best It s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.

    5. Is social media a waste of time for businesses This question gets asked and debated a lot.If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media Author Dave Kerpen answers the question about social media s business value on the very first page.He begins the book by telling the story of waiting in the check in line at the trendiest hotel in Las Vegas Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an hour [...]

    6. Simplify I love how Dave Kerpen makes the reading to be easy.He definitely strike a point about being the importance of simple.People are likely to purchase something that s very easy to be use or to choose.Because when there are too much to choose, there would a mental block for the customer to choose from.To make things easy and likeable it s good to see how the idea of the best selling products are often the grand ones design in sleek simplicity.And people then to choose those also because i [...]

    7. An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.At its base, social media is not much different than all the communication that we have all been doing for years that the human race and consumers have been doing forever What is different about it is the immediacy, the permanence, and the reach K [...]

    8. This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media The book tells many stories on the effective use of mainly facebook and twitter Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching For example, if you are selling enterprise solutions and your entire customer base [...]

    9. LOVE IT I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion appealing to customers on social media platforms I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements I highly recommend it and cannot wait to start readin [...]

    10. As an English major graduate working in marketing, I found this book informative, useful, and entertaining It finally started to come clear to me why marketers do some of the things they do I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers Marketing doesn t have to be about the company it can [...]

    11. Great book It clarifies about the positive changes a company should go through to take advantage of digital social media.Although some technical details are mentioned, the book focus on the most important issue the conceptual and behavioral changes needed in order to embrace social media in an effective way.Indeed, technology is an enabler, but technological products come and go It s important to know them, but they re not the center of the change.I wish many marketers read this book and get thi [...]

    12. This book aims at simplifying marketing specifically on social media Unlike traditional marketing tactics, Kerpen aims at making genuine connections with customers through social networks He also covers key concepts for a successful marketing plan After just following a few of his tips and tricks, I have noticed an increase in engagement from my target audience I definitely say this is a must read for those trying to build a meaningful audience on social media platforms

    13. As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful The book could have spent time on outlets other than Facebook, but since Facebook is a major player, I understand why it did Overall, one of the helpful social media books that I ve read.

    14. Thought provoking With some obvious ideas and yet mostly left unpracticed by many.I liked the insight on targeting your potential audience using Facebook Advertisement.To all the praise and a knack to show Facebook Advertisement is better than other social media platform advertisement in this book I would like to add, based on my personal experience, that Facebook advertisement results are irrelevant, bogus and has low ROI when compared to other platforms I run a library, Farad Books, so the kin [...]

    15. Probably the best book I ve read on the power of social media What I like is the information geared both for non profits as well as for profits Generally, books of this nature tend to be aimed at businesses Sometimes it reads like an ad for Facebook, but given that this social media juggernaut has nearly a fifth of the planet s population using it, I guess that is to be expected Kerpen s book is a quick, easy read, with a step by step processes in each chapter There are plenty of anecdotes for s [...]

    16. Good primer on good practices for social media largely common sense.but also probably worth the read for ideas and to make sure you re doing everything

    17. I m giving it a four only because it doesn t age wellr obvious reasons Otherwise an informative and well written intro to social media.

    18. I rate this book a 3 out of 5 Not that it wasn t very beneficial in improving my social skills and the way I interact, it just wasn t the most interesting It did however, give me many tips on how to be likeable when it comes to technology One idea that really stuck out to me as being helpful was that you should integrate your social media messages meaning you should advertise in many different places twitter, instagram, emails, and This tip is used many times throughout the book Another common [...]

    19. Full disclosure I got a free copy of this e book from the publisher via the wonderful NetGalley service Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media In his latest effort, he applies the principles of social media behavior to business life in general I appreciate the message in this book as it s one I often share with clients when discussing social media There s really no difference between social media and real life in how a businesses sh [...]

    20. I find books about social media and marketing interesting and this one is excellent It was written in a comfortable manner I felt like I was sitting and having a chat with the author.Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers experiences In today s world, every customer s experience matters than ever before Alas, I find customer service lacking these days and those providing customer service [...]

    21. Likeable means friendly, thoughtful, generous, human Likeable also means something that people will mark like on Facebook.Dave Kerpen tells us that the same qualities that make us likeable in real life can help our organizations win likes on Facebook Why do likes matter Building a community of people who identify with us and support us is vital to whatever we re trying to accomplish, from selling products to building movements for social change We need referrals We need volunteers We need donati [...]

    22. I rate this book about a 3 because it was very boring but it was factual to read In the book it explained about how to make your business thrive through social media With society now days everyone uses social media in many different age groups Using social media as a marketing technique is a way for a business to strive towards success Using advertising to figure out your target market is key to getting people s attention what it says in the book This connects with my capstone that adverisments [...]

    23. Social media is a big deal these days Whether you re looking to sell or you have something to say, platforms like Facebook, Twitter, and other social networks are the new sounding board and the new way to connect If you re a blogger who s managed to reach any audience, big or small, then chances are you ve learned firsthand the power of harnessing social media Dave Kerpen knows it He wrote Likeable Social Media on and BN to spread the word in print and online.I ll say this upfront If you re a bl [...]

    Leave a Reply

    Your email address will not be published. Required fields are marked *